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News Americas

Only 7 percent of U.S. girls are happy with their body, according to latest research. (Photo: Sinisa Bobic/Shutterstock)
Jul 5, 2012 | News Americas

Fifteen percent of US youngsters would consider plastic surgery

by Surgical Tribune

NEW YORK, N.J., USA: More than 88 percent of U.S. girls and 73 percent of U.S. boys aged 15 to 25 would change something about their body if possible, global research by market researcher InSites Consulting has found. However, only 15 percent of American youngsters would consider plastic surgery.

According to the researchers, who surveyed 4,065 respondents aged 15 to 25 in 16 countries, U.S. girls are the least happy with their belly (46 percent), thighs (29 percent), bottom (19 percent) and breasts (18 percent). Only 7 percent are happy with their whole body, particularly their eyes, hair and breasts.

American boys would improve their belly and muscles (18 percent), chest, mouth and cheeks (14 percent). Every fifth boy is happy with his whole body, and most boys are generally happy with their eyes, hair and skin.

In relation to these figures, the number of youngsters who would consider plastic surgery is relatively low at 15 percent. The countries' results show that the U.S. scores slightly below average. About 23 percent of the girls and 16 percent of the boys in the 16 countries surveyed would consider plastic surgery. In almost all of the countries, the youngsters are unhappy with the same parts of their body. In China and India, young women attach less importance to their belly and breasts, while skin, eyes and hair are the main areas of attention. In Brazil, girls focus less on the thighs and pay more attention to their belly and breasts. Almost half of the young Brazilian women and every third young Brazilian man would consider undergoing an aesthetic procedure.

"The current young generation has been referred to by scientists as the most narcissistic group ever," said Joeri van den Bergh from InSites Consulting. "Therefore it is not surprising that looking good is so important. But this is definitely not only true for youngsters and is a broader scientific fact. Just think of the increased importance of product and packaging design, or of the increased attention given to interior design."

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